Class Project:

Wordpress Web Design 

Used UX/UI best practices, applied logical site structure, and integrated SEO/Objective-optimized pages to build a visually compelling, user-friendly website.

Tools:

Wordpress, Canva

Class Project:

SEO Site Audit & Recommendations.

Used research tools @ Screaming Frog & SEM Rush to conduct a site audit of hedgehouse.com and make recommendations to improve ranking on the SERPs.

Tools: 

Canva

Class Project: DIGITAL MARKETING STRATEGY for IKURU GEAR

Researched and prepared a strategic marketing plan to transform Ikuru Gear into the next hot clothing brand for environmentally conscious consumers. 

Tools:

Canva

Class Project:Google Ads Paid Search Campaign.

Applied SEO best-practices to develop keyword strategies and ad texts to answer queries by search engine users and help them discover Lake Dow Adventures.

Tools:

Google Slides, Canva, Google Ads

Class Project: Content Strategy.

Conducted a content site audit and gap analysis of WishAtl.com to develop a growth marketing plan with SEO-optimized web and social media content.

Tools:

Google Slides

Class Group Project: Digital Marketing Plan for HomeFull LLC

Utilized UX/UI , SEO, GA and Content Marketing best-practices to build, optimize and align a fictional nonprofit's  website and campaigns with the marketing objectives of increasing website traffic, registrations, donations and advocacy to meet or exceed industry standards.

Tools:

Google Slides, Canva, Google Analytics

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